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Sponsored Content and Disclosure: When the Cat Should Leave the Bag
Credit: Mr. TinDC One of the major trends we are seeing in the technology industry at large is the rise of sponsored content. We’ve long heard the expression “content is king,” and organizations today...
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Viral Storytelling—Mythic Models for Audience Engagement Part VI: “The Power...
Thinkstock We conclude our XTC series on Viral Storytelling with a quick look at how questions, more than sound bites or “key messages,” can generate real audience engagement and create a longtail...
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Authentic Storytelling—Creative Destruction and The Power of Being Real
Credit: Lin Kristensen Let me share a secret about myself: I’m a trouble-maker. I like shaking these up. I thrive on change. And I like daring people to do new things. Over the course of my career,...
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How Valuable is the History Lesson? The Value of Experience in PR Part 2
Credit: Andrew Horne I used to. We did. When we. These are just three of the warning signs that come up when someone is about to explain a campaign or tactic that they did in the past. They are...
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Analyst Relations: How to Get the Most Out of Gartner Symposium
Thinkstock Every year Gartner runs its Symposium event in Orlando. Symposium is the key event in the Analyst Relations calendar, due to the sheer number of analysts, vendors and high-level speakers...
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An Anchor or an Asset? The Value of Experience in PR Part 3
Thinkstock To wrap up our series on the value of experience in PR, we will look at if experience is actually helping us or holding us back. On one side of the coin, experience is an incredibly valuable...
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IDC 2015 Predictions – Navigating the Digital Opportunity: A Bridge CIOs Must...
Thinkstock Research firm IDC recently ran a webinar explaining its CIO agenda for 2015. The call discussed long-term industry trends that have been reshaping the role of CIO and IT shops around the...
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Analyze This: Getting to Know Industry Analysts
Thinkstock Industry analysts play a key part in the world of IT. Put simply, they share expert insights with clients, media and investors on how businesses and consumers can take advantage of existing...
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In The Tech Trenches: Analyst Interviews – Alan Pelz-Sharpe, 451 Research
Alan Pelz-Sharpe, 451 Research As we’d previously written in our last AR blog: Analyze This: Getting to Know Industry Analysts, the Blanc & Otus Analyst Relations team is launching In The Tech...
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RSA 2015: Does the Security Industry Need a Reality Check?
Thinkstock Yes, it’s that time of year again: The RSA conference is the world’s flagship security technology tradeshow and later this month it will be back in San Francisco. To prepare for the event,...
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